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Semiocapitalism: commodified production of the general intellect
Šír, David ; Fabuš, Pavol (advisor) ; Šubrt, Jiří (referee)
Departing from Karl Marx's text known as Fragment on Machines, which describes the situation of inner contradiction of capitalism with development of the 'general intellect', scientific knowledge enabling automation of wage labor, when at the same time capitalism posits wage labor as the only means of survival. It's based primarily on the thought tradition of post-operaismo theorists Franco Berardi, Antonio Negri and Paolo Negri among others, who further develop Marx's analysis of the Fragment. 'Semiocapitalism' is a paradoxical fulfillment of Marx's vision of the Fragment, when after replacing much of the mechnical labor by machines the capitalist process of production subsumes the general intellect and social fabric itself (as general human faculties of communication and imagination). As being argued, the psychopathologies like depression and suicide epidemic (that will be understood as negative externalities of semiocapitalism) follows this development. From the perspective of 'living labor' this text examines the relationship between the sensitive social body of the general intellect and its alienated semiotic production, social subjectivity reorganized and commodified by financial capitalism. At the same time it pays some attention to the possible new social and economic forms, embedded in...
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